Level 3 Multi-channel Marketer Apprenticeship - Harvey Norman UK Trading Ltd
With over 300 stores worldwide, Harvey Norman is a leading retailer of Home Appliances, Technology, Furniture and Beds. Our brand message is simple: ‘A great place to shop’. We’re dedicated to offering the best range of products at the best price, providing best-in-class service and most of all, prioritising our customers’ needs.
At Harvey Norman, we believe value is key, but you should never have to compromise on quality and style, which is why we offer a wide range of products to suit all budgets and lifestyles. Over the past 21 years, Harvey Norman has expanded its worldwide presence with stores in Malaysia, Singapore, Slovenia, New Zealand, Republic of Ireland, Northern Ireland and our newest Flagship store in Merry Hill, England.
Apprenticeship Summary:
- Salary: £6.40 an hour, Automatic pay increase after one year on programme for 19+ year olds
- Working Week: Monday to Friday 9 am - 5 pm with a 30-minute lunch break
- Hours: 37.5 hours per week
- Online apprenticeship training supported by our skilled tutors
- Level 3 Multi-channel Marketer Apprenticeship standard qualification
- Locations: 62A The Parade, Gracechurch Shopping Centre, Sutton Coldfield, West Midlands, B72 1PD
Duties:
As a Multi-channel Marketer Apprentice, you will assist with various Marketing related tasks, including but not limited to:
- Assist in creating, scheduling, and monitoring posts across various social media platforms (Facebook, Instagram, Twitter, etc.).
- Engage with customers on social media, responding to queries and comments.
- Track social media performance and assist in analysing metrics to improve future campaigns.
- Supporting the creation of engaging content for digital platforms, including blog posts, email newsletters, website content, and social media.
- Work with the marketing team to develop visual assets for campaigns (images, graphics, videos, etc.).
- Help ensure content is aligned with the brand’s tone, style, and guidelines.
- Email Marketing Campaigns:
- Assist with the development and execution of email marketing campaigns.
- Help manage email lists and segment audiences for targeted communication.
- Track and report on the performance of email campaigns (open rates, click-through rates, conversions, etc.).
- SEO and Website Management:
- Assist in improving the search engine optimisation (SEO) of the Harvey Norman UK website.
- Help optimise website content, product pages, and metadata to improve search rankings.
- Support website updates and ensure that content is fresh and relevant.
- Paid Advertising Campaigns:
- Support the team in managing paid search (Google Ads) and display campaigns (Facebook Ads).
- Assist with keyword research, creating ads, and tracking performance.
- Help monitor budgets and ad spend to ensure campaigns are running efficiently.
- Market Research and Competitor Analysis:
- Conduct research on digital marketing trends and competitor activities.
- Assist with gathering data on customer behaviour and online trends to help inform strategy.
- Support in preparing reports on digital marketing performance and insights.
- Data Analysis and Reporting:
- Help collect and analyse data from various digital marketing platforms (Google Analytics, social media analytics, email performance tools, etc.).
- Assist in preparing regular reports for the marketing team, highlighting key performance indicators (KPIs) and areas for improvement.
- Actively engage in on-the-job training and formal apprenticeship learning, including studying towards a relevant qualification in digital marketing (e.g. Level 3 Multi-channel Marketer Apprenticeship).
- Attend training sessions and workshops to develop skills in digital marketing tools, SEO, Google Ads, social media marketing, and more.
- Participate in regular feedback and progress review meetings.
Skills
Essential:
- Strong interest in digital marketing and e-commerce.
- Good understanding of social media platforms and how they work (e.g., Instagram, Facebook, Twitter, etc.).
- Basic knowledge of Microsoft Office (Excel, Word, PowerPoint).
- Strong written communication skills with attention to detail. o Ability to work independently and as part of a team.
- Eagerness to learn and develop new skills in a fast-paced retail environment.
Desirable:
- Some experience or knowledge of digital marketing tools (e.g., Google Ads, Google Analytics, social media management tools like Hootsuite, Mailchimp, etc.).
- A creative mindset and interest in content creation.
- Experience in retail, customer service, or a similar industry would be an advantage.
- GCSEs (or equivalent) in English and Maths (grade C/4 or above).
Training and Development:
As an apprentice, you will receive support through both on-the-job learning and formal training as part of your apprenticeship programme. This will typically include:
- Study towards a relevant qualification, such as Level 3 Diploma in Marketing (or equivalent).
- On-the-job training and mentoring from experienced Marketing professionals.
- Regular review meetings to track progress and development.
What training will the apprentice take and what qualification will the apprentice get at the end?
The successful candidate will obtain a Level 3 Multi-channel Marketer Apprenticeship standard qualification
What is the expected career progression after this apprenticeship?
Potential full-time employment for the right candidate upon successful completion of the apprenticeship
Pre-employment checks. Please be aware that upon a successful offer of employment the company completes digitalised right-to-work checks and DBS applications via an external provider - 'Matrix Screening'. The company also completes an internal online social media search, in line with Keeping Children Safe in Education guidance.
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