Job Description – Marketing Apprentice
The Opportunity
Our client is recruiting for a Marketing Apprentice to join their team in Poole.
The Level 3 Multi Channel Marketer apprenticeship programme that we are offering, will allow you to kick-start your career in an industry that is constantly evolving, dynamic and transformational.
The steps you take will provide you with valuable first-hand experience, knowledge, skills and qualification to help really drive your career forward. We are here to guide and support you every step of the way!
The Position
Job Title:
| Marketing Apprentice
|
Apprenticeship Course:
| Level 3 Multi-Channel Marketer
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Apprenticeship Duration:
| 15 months + Assessment
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Location:
| Poole
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Working Hours:
| Working Hours:9.00–17.30,
Monday to Thursday and 9.00 – 17.00 Friday (37.5 hours per week)
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Salary:
| £16,000 - £18,000
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Role and Responsibilities:
We are looking for someone with a passion for B2B technology, marketing and revenue growth, with a real desire to learn. This apprenticeship will give you exposure to all areas of our marketing function. You will support multi-channel campaigns across LinkedIn, our website, webinars, roundtable events, email marketing, and other B2B distribution channels.
You will help us strengthen how we present the company in the market, communicate our services, and generate and nurture pipeline. With our focus on marketing excellence and your drive to develop, you’ll have access to everything needed to achieve your Level 3 qualification, with permanent opportunities available after successful completion.
● Support the creation and scheduling of LinkedIn content for the company and its leaders
● Update and optimise website content in our CMS, keeping pages accurate and aligned to campaign goals
● Assist with building and distributing integrated B2B campaigns across email, social, webinars and events
● Support webinar and roundtable promotion, including landing pages and attendee communications
● Help with basic design tasks such as formatting assets and resizing images using simple tools
● Maintain marketing lists, segmentation, and nurture journeys in HubSpot or other CRM systems
● Perform quality checks across digital assets (links, formatting, brand alignment, tracking)
● Track campaign results in dashboards or spreadsheets to support performance reviews
● Support content repurposing, such as turning webinars into LinkedIn posts, blogs, and email copy
Area of knowledge gained:
● Marketing theory, concepts and basic principles such as what marketing is, the marketing mix, the promotional mix and the difference between each channel.
● The business’ structure, vision, and priorities objectives, and how their marketing role supports these.
● Business tools used to measure the impact of business objectives, the wider environment and sustainability on marketing activities.
● What a marketing plan is, how it is built and its purpose.
● The importance of competitor analysis and how to undertake it.
● Brand theory such as positioning, value, identity, guidelines, and tone of voice for B2B services.
● Create content using design and copywriting principles, adapting for LinkedIn, website, email, webinars, and events.
● Current and emerging technologies, software and systems impacting marketing, especially in the company, CRM and AI.
● Relevant regulatory and legislative requirements such as data protection, GDPR, cyber security, copyright law and ASA guidelines.
● Principles of ethical, inclusive marketing communications.
● How internal stakeholders support campaign delivery (Sales, Service Delivery, Leadership).
● Integrated campaign planning across channels and audience touchpoints.
● Briefing and managing external suppliers when needed.
● Content marketing and thought leadership principles in B2B.
● Budget basics and ROI measurement.
● Marketing performance metrics and optimisation through regular review.
● The customer journey, personas, sales funnels, segmentation and targeting.
● The impact of marketing on customer experience and community/event engagement.
● Quality management of online and offline assets.
● Skills Required
Passion for Marketing & Sales Technology ● 5 GCSEs grade A*- C/ 9-4 or equivalent (Including English Language & Maths)
● Personal Qualities
● A strong ‘can do’ attitude
● Willingness to learn and throw yourself into any situation
● Professional
● Punctual
● Interested in staying up to date with technology, revenue operations, and business
● Curious, proactive, and organised, with strong attention to detail
Eligibility Criteria
Individuals must have a valid and eligible residency status to apply for this role.
About ITP
We help employers develop their best talent and inspire the next generation through apprenticeships, mentoring and training, we’re plugging the UK’s digital skills gap to provide a workforce for the future.
If this sounds like the role for you, get in touch! Once we receive your application, one of our team will be in touch to help you with the next stage.
The ITP are working on behalf of a third party to advertise their vacancy. By submitting your CV, you agree to be contacted by The ITP and your information to be passed on to a third party.
Safeguarding and Values Commitment
The ITP is committed to safeguarding and promoting the welfare of learners and expects all staff and volunteers to share this commitment. Successful appointment to this role will require satisfactory completion of recruitment checks.
At the ITP, we are fully committed to safeguarding and promoting the welfare of all learners and creating a safe, inclusive, and respectful workplace. We expect every team member to:
- Uphold and champion our values, code of conduct, and safeguarding principles.
- Take personal responsibility for understanding and adhering to all safeguarding procedures and policies.
- Promote a culture of safety and wellbeing through a proactive “do no harm” approach.
- Recognise and act on their responsibility in supporting, strengthening, and enforcing safeguarding practices across all areas of work.
- Understand and meet any role-specific safeguarding duties — including, in this position, actively identifying and reporting concerns, engaging in relevant training, and modelling safe and inclusive behaviours in all apprentice interactions.
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At the ITP, our company culture is important to us, and all employees and consultants are expected to operate in line with our values:
· We change lives - We strive to make a difference for our apprentices, clients, members, ourselves, and our team on a daily basis. We push for diversity and inclusion in our industry by challenging perceptions. We embrace individuality. We believe that everyone is equally important.
· We are genuine and honest - We breed trust amongst clients, apprentices, members, and the team. We take responsibility for our words, actions, and results. We are human. We encourage one another through honesty and transparency.
· We are innovative and unique - We are empowered by innovation. We strive to make the impossible, possible. We are proud to be the only organisation of our kind, of who we are and how we got here.
· We are Personable - We remind ourselves what it’s like to be in others shoes. We have authentic conversations; we are real and so are our relationships.
· We are stronger united - We share our knowledge and experiences. We celebrate one another on our achievements. We value and encourage one another because we win or lose as a team.
