WHO WE ARE:
CloserStill is a dynamic, fast-growing global company that owns and operates some of the most successful trade shows and events in the world for our sectors, including the Learning Guild. We have a team of dedicated and talented people in the industry who go above and beyond to deliver on the objectives of the communities we serve.
WHO WE ARE LOOKING FOR:
Are you a highly organized marketing professional with excellent writing skills and a knack for managing details? CloserStill Media's Learning Guild, a thriving global community of over 65,000 professionals, is looking for a highly organized and motivated Marketing Coordinator. You'll play a key role in executing marketing initiatives that drive audience growth and engagement for our world-class events and digital resources. Reporting to the Senior Marketing Manager, you'll be instrumental in driving engagement within our global community of 65,000+ learning technology experts. This fast-paced role is perfect for someone eager to grow in the dynamic event and media industry.
THE ROLE:
- Email Marketing & Automation
- Building email marketing campaigns, including segmentation, setup, deployment, and reporting, utilizing features like dynamic content and multi-step workflows.
- Within the marketing automation system, create and deploy emails, landing pages, and forms.
- Construct and maintain automated campaigns and programs (e.g., nurture, re-engagement, cart abandonment, new contact creation).
- Assist with copywriting and editing promotional emails.
- Campaign Management, Content & Social Media
- Partner with Marketers to copywrite and execute a wide range of digital and email campaigns to drive awareness, interest, and engagement (including creating landing pages, websites, digital/email copy, and conversion-focused layouts).
- Assist Guild Marketing Managers with developing, setting up, deploying, and reporting on organic social media campaigns.
- Analysis, Reporting & Optimization
- Track progress and improve marketing funnels through analysis and optimization.
- Discover improvements through research, internal/external feedback, best practices, and testing methodologies (e.g., A/B testing).
- Ensure accurate tracking of all marketing activities.
- Prepare marketing reports by collecting, analyzing, and summarizing data.
- Success in this role will be measured by email and other digital performance KPIs, as well as the ability to impact marketing performance through reporting.
- General & Administrative
- Develop deep knowledge of the Learning Guild’s key markets, industry issues, trends, and best practices.
- Perform other related marketing and administrative duties as needed.
ABOUT YOU:
We're looking for a candidate who brings the following skills and attributes:
- Experience: 1-2 years in a marketing environment or relevant internship experience.
- Core Skills:
- Excellent time and project management skills, with the ability to prioritize tasks and manage multiple projects to completion under tight deadlines.
- Exceptional attention to detail.
- Outstanding English grammar, writing, and communication skills.
- Strong organizational skills.
- Excellent interpersonal skills, comfortable communicating at all levels internally and with external partners.
- Work Style:
- Positive, team-oriented self-starter with the ability to take initiative and work independently in a fast-paced environment.
- Embraces a culture of continuous learning and a strong growth mindset.
- Technical Proficiency:
- Proficiency in MS Office.
- Well-versed in popular social media platforms and best practices.
- Highly Desirable (Huge Plus):
- Experience with Google Analytics or other web analytics tools.
- Experience with HubSpot or other CMS platforms.
- Experience with Canva, Adobe Express, or other design software.
- Other Requirements:
- Willingness and ability to travel 1-3 times a year as needed.
CloserStill Media reserves the right to request a DBS or credit check should the role require it.
DIVERSITY AND INCLUSION:
CloserStill Media embrace diversity in all its forms and are committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation.
We are an equal opportunity employer. All applicants will be considered for employment based on merit without attention to age, ethnicity, religion or beliefs, sexual orientation, gender identity, family or parental status or disability status.