Job Description
We’ve got opportunities across 3 different area’s of our Marketing team with roles in our EMEA Strategic Events team, our EMEA Solution Marketing team and finally our UK & Ireland Marketing team. We don’t expect you to know the difference between those area’s as yet and help you navigate the most suitable role during the hiring process.
Our EMEA Strategic Events team is responsible for delivering key big rock events throughout the year to support the EMEA-wide region. Our goal is to deliver meaningful and impactful experiences for our customers which in return creates opportunity or accelerates or influences pipeline. We cover a wide range of experiences including ServiceNow led events, third party activations and our workshop program. We partner across the organisation across multiple teams to build programs to support our business priorities.
The Solution Marketing team is responsible for developing the Go-to-Market strategy and executing EMEA wide campaigns to generate sales pipelines for the wider business. They work in partnership with Solution Sales and Solution Consulting to ensure the EMEA marketing guidance and campaigns deliver for the local business needs.
Our UK&I Marketing team’s ultimate goal is to establish a connection with customers and prospects, in order to help them understand and discover more about what ServiceNow could do for them. Their intern is to help our Sales team to create opportunities and then influence and accelerate them to close deals and help hit revenue goals.
Whilst there’s a lot of cross over in these teams, the work will be different across all of them and partner with different internal stakeholders along the way.
As an Apprentice in these teams, you’ll have the chance to learn about and support the implementation of the key activities that goes into the different and varied activities. You’ll be learning alongside completing an accredited qualification via our apprentice provider, Apprentify who will support you with technical skills and ensure you’re completing the relevant modules.
Some of the things you might learn (depending on the team you’re working with):
- Whether it’s a client who has never heard of ServiceNow or our most loyal customers, you will gain experience in marketing to each audience and learn how to position ServiceNow and our products to best position us
- While what we do is so much more than events, there is a special buzz that comes from seeing customers attend and enjoy what you’ve created, and you’ll experience exactly that! Creating registration pages, promoting the events, crafting the on-the-day experience and building follow up campaigns – you'll be part of the team that makes it all happen!
- Stretch your data analytics skills by considering our audiences, revenue targets and metrics from previous campaigns and what we need to do to make the most of both whilst learning how to measure the outcomes too.
- You’ll build your internal communications skills as you develop your understanding of what your key stakeholders need from you and the team.
- Gain experience with marketing-tech (martech) tools and apps such as our own CRM, Folloze, Swoogo, Marketo (via our corporate colleagues) and others and how to best use them to yours and ServiceNow’s benefit.
- You’ll learn how multiple aspects of marketing come together to drive business results be it branding, communications, demand generation, partner marketing, Account Based Marketing etc.
- How to develop custom marketing strategies to help land specific clients having researched everything you can find out about them in order to better understand the opportunity in front of you
