SBH Fashion

Manager of Digital Marketing

SBH Fashion New York, NY

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Reports To: VP of Marketing

A leading vertically integrated fine jewelry brand, is seeking an energetic, hands-on Manager of Digital Marketing to own and scale our paid social, paid search, and email marketing programs. This is a rare opportunity to take a high-visibility role with real impact—2x and 3x our digital revenue over the next 12–24 months. If you’re whip-smart, analytically fierce, and creatively bold, keep reading.

What You’ll Do

  • Own performance marketing. Manage and scale paid social (Meta, TikTok, Pinterest), paid search, and other verticals.
  • Email is your playground. Drive lifecycle marketing, segmentation, A/B testing, and automation to unlock LTV.
  • Relentlessly optimize. You’ll test copy, creative, placements, landing pages, offers, and audiences—then test again.
  • Creative strategist. Partner with our in-house team to ensure every ad and email reflects brand and performance best practices.
  • AI-native thinker. Use AI tools to accelerate creative production, campaign analysis, customer insights, and personalization.
  • Data-first decision-maker. Own dashboards, reporting, and daily performance reviews. Find what works—and scale it.
  • Hands-on manager. Roll up your sleeves and execute while also helping guide agency and cross-functional partners.
  • Scale what works. Identify winning campaigns, growth levers, and scalable funnels to 2x and 3x the web business.

What You Bring

  • 5+ years experience in direct-response digital marketing (DTC ecommerce preferred)
  • Proven track record of scaling paid media accounts profitably
  • Deep knowledge of Meta Ads, Google Ads, Klaviyo (or equivalent platforms)
  • Strong analytics skills; you love ROAS, CAC, CTRs, CPAs, AOVs, and digging into GA4
  • Creative chops—you understand what makes thumb-stopping, high-converting creative
  • AI-savvy—comfortable using tools like ChatGPT, Midjourney, Jasper, or custom scripts to work smarter and faster
  • Bias for action, sense of urgency, high personal accountability
  • Ambition—you’re ready to drive impact and take your career to the next level

Compensation:

Base Salary of $130k - $160k + bonus

  • Seniority level

    Mid-Senior level
  • Employment type

    Full-time
  • Job function

    Marketing and Sales
  • Industries

    Staffing and Recruiting

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