Marketing Manager (Member Engagement & LTV)

Benefits:

• 401(k)
• Bonus based on performance
• Competitive salary
• Employee discounts
• Flexible schedule
• Opportunity for advancement
• Paid time off
• Training & development
  
  
  

Are you looking for that workplace where you can be part of a fun, energetic, and professional team that loves what they do? Our team is growing and we are looking for a Marketing Manager to join the KidStrong Team.

WHO WE ARE:

KidStrong is a program for kids ages 1-11 that uses certified coaches to help kids build the skills they need to become stronger and more confident. KidStrong is growing and we're looking for talented, enthusiastic professionals who are passionate, energetic, and excited to engage with families to make an impact on children's lives.

Position Overview

The Marketing Manager will focus on increasing member lifetime value (LTV) through superior in-center experiences and engagement initiatives that marketing can impact. This role will oversee programs and activities that create "sticky behaviors," ensuring members remain active, engaged and loyal to the KidStrong brand across our franchise network.

Key Responsibilities

Member Engagement & Retention

• Develop and implement national calendar promotions designed to increase member engagement
• Oversee reputation management, including reviewing NPS surveys, implementing feedback, responding to BBB reports, and coordinating with Area Directors
• Analyze member engagement metrics to identify trends and opportunities for increasing retention
  
  
  

Specialized Program Management

• Lead marketing strategy and execution for KidStrong camps program
• Oversee party program marketing and materials to maximize this revenue stream
• Manage apparel program, including seasonal collections, merchandise planning, and promotional strategies
  
  
  

In-Center Experience

• Work cross-functionally with Franchise Business Consultants (FBCs) and operations team to define and standardize the optimal in-center experience
• Develop guidelines for center aesthetics, atmosphere, information displays, and promotional materials
• Create seasonal pro shop merchandise rotation schedules and marketing support
• Manage signage needs across franchise locations, serving as the primary contact for vendors like Blink
• Ensure creative requests and signage needs are fulfilled quickly and efficiently for franchise owners
  
  
  

Quality Assurance

• Conduct regular audits of in-center experience across franchise locations
• Identify best practices and areas for improvement in member engagement
• Create and distribute standards documentation for franchisees
  
  
  

QUALIFICATIONS

• Bachelor's degree in Marketing, Business, or related field
• 3-5 years of marketing experience, preferably in franchise, retail, fitness, or child-focused industries
• Experience with customer engagement programs and retention strategies
• Understanding of reputation management and customer feedback systems
• Strong project management skills with ability to manage multiple initiatives simultaneously
• Excellence in cross-functional collaboration
  
  
  

SKILLS

• Passionate about creating exceptional customer experiences
• Detail-oriented with strong organizational skills
• Creative problem-solver who can translate member feedback into actionable improvements
• Strong interpersonal skills with the ability to effectively communicate with franchisees
• Results-driven with focus on metrics that indicate member satisfaction and retention
• Commitment to KidStrong's mission of empowering children