Head of Digital Marketing

B2B Services Remote £70,000

Sector: Apprenticeships

A national B2B services and training organisation is appointing a Head of Digital Marketing to lead and evolve its digital marketing capability during a period of growth and change.
This is a senior, hands-on role with responsibility for digital performance, lead generation and brand presence across multiple audiences and platforms.

The Opportunity
This role sits at the centre of the organisation's commercial strategy. You will own digital marketing end to end, from website performance and paid acquisition through to content, campaigns and reporting.
The business operates multiple digital platforms and client-facing websites, requiring a clear, joined-up digital approach while maintaining distinct brand identities in the short to medium term.
This is an opportunity for a strong digital marketer to build structure, capability and results, rather than inherit a fixed or mature marketing stack.

Key Responsibilities

Lead, coach and performance-manage a multi-disciplinary marketing team (7), supporting development, delivery and accountability across digital channels
Lead and deliver the digital marketing strategy aligned to commercial and growth objectives
Drive B2B lead generation through SEO, PPC, paid search and Google Ads
Own website performance, conversion optimisation and digital user journeys
Manage and develop digital content, campaigns, case studies and client-facing materials
Oversee and improve social media engagement across relevant audiences
Build and manage the marketing technology stack, including analytics, tracking and reporting
Monitor performance and provide clear, data-led reporting to senior stakeholders
Manage budgets and ensure effective return on investment
Lead and develop a small marketing team and external suppliers over time

Websites and Digital Platforms

Responsibility for maintaining and improving multiple websites and microsites
Ability to manage website back-end updates or work confidently with CMS platforms is highly advantageous
Experience working with WordPress or similar CMS platforms is desirable

Experience Required

Strong background in digital marketing within a B2B services environment
Demonstrable experience delivering results across:
- SEO
- PPC and paid search
- Google Ads
- Website lead generation and optimisation
- Performance and technical marketing
Experience developing digital content, campaigns and bespoke client-facing assets
Comfortable operating both strategically and hands-on
Experience building or improving marketing processes, systems and reporting

Sector background is flexible. Candidates do not need experience in training or education, provided they have delivered B2B service-led digital marketing.

Location and Salary

Fully remote / home-based role
Open to candidates based anywhere in the UK
Salary: £70,000

Why Apply

Senior role with genuine ownership and influence
Opportunity to shape digital strategy and infrastructure
Broad remit across performance, content and technology
Remote-first working with flexibility

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